Meaningful speech by CEO of Coca Cola

"Imagine life as a game in which you are juggling some five balls in the air. You name them - work, family, health, friends and spirit and you're keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls family, health, friends and spirit - are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged or even shattered. They will never be the same. You must understand that and strive for balance in your life."

1. Don't undermine your worth by comparing yourself with others. It is because we are different that each of us is special.
2. Don't set your goals by what other people deem important. Only you know what is best for you.
3. Don't take for granted the things closest to your heart. Cling to them as you would to your life, for without them, life is meaningless.
4. Don't let your life slip through your fingers by living in the past or for the future. By living your life one day at a time, you live all the days of your life.
5. Don't give up when you still have something to give. Nothing is really over until the moment you stop trying.
6. Don't be afraid to admit that you are less than perfect. It is this fragile thread that binds us to each other, together.
7. Don't be afraid to encounter risks. It is by taking chances that we learn how to be brave.
8. Don't shut love out of your life by saying it's impossible to find time. The quickest way to receive love is to give; the fastest way to lose love is to hold it too tightly; and the best way to keep love is to give it wings.
9. Don't run through life so fast that you forget not only where you've been, but also where you are going.
10. Don't forget, a person's greatest emotional need is to feel appreciated.
11. Don't be afraid to learn. Knowledge is weightless, a treasure you can always carry easily.
12. Don't use time or words carelessly. Neither can be retrieved. Life is not a race, but a journey to be savored each step of the way. Yesterday is History, Tomorrow is a Mystery and Today is a gift: That's why we call It "The Present."

:Bryan Dyson
CEO of Coca Cola

Mahatma Gandhi: Seven Deadly Sins

Mahatma Gandhi said that seven things will destroy us. Notice that all of them have to do with social and political conditions. Note also that the antidote of each of these "deadly sins" is an explicit external standard or something that is based on natural principles and laws, not on social values.

1. Wealth without work
2. Pleasure without conscience
3. Knowledge without character
4. Commerce (business) without morality (ethics)
5. Science without humanity
6. Religion without sacrifice
7. Politics without principle

Wealth without work
This refers to the practice of getting something for nothing - manipulating markets and assets so you don't have to work or produce added value, just manipulate people and things. Today there are professions built around making wealth without working, making much money without paying taxes, benefiting from free government programs without carrying a fair share of the financial burdens, and enjoying all the perks of citizenship of country and membership of corporation without assuming any of the risk or responsibility.

Pleasure without conscience
The chief query of the immature, greedy, selfish, and sensuous has always been, "What's in it for me? Will this please me? Will it ease me?" Lately many people seem to want these pleasures without conscience or sense of responsibility, even abandoning or utterly neglecting spouses and children in the name of doing their thing. But independence is not the most mature state of being - it's only a middle position on the way to interdependence, the most advanced and mature state. To learn to give and take, to live selflessly, to be sensitive, to be considerate, is our challenge.

Many of advertisements, perhaps two-thirds of them, invite executives to indulge themselves without conscience because they "deserve it" or have "earned it" or "want it," and why not "give in" and "let it all hang out"? The seductive message is, "You've arrived. You don't need a conscience to govern you anymore." And in some ads you see sixty-year-old men with attractive thirty-year old women, the "significant others" who accompany some executives to conventions. Whatever happened to spouses? What happened to the social mores that make cheating on spouses illegitimate behaviour?

Knowledge without character
As dangerous as a little knowledge is, even more dangerous is much knowledge without a strong, principled character. Purely intellectual development without commensurate internal character development makes as much sense as putting a high-powered sports car in the hands of a teenager who is high on drugs. Yet all too often in the academic world, that's exactly what we do by not focusing on the character development of young people.

Commerce (business) without morality (ethics)
If we ignore the moral foundation and allow economic systems to operate without moral foundation and without continued education, we will soon create an amoral, if not immoral, society and business. Every business transaction is a moral challenge to see that both parties come out fairly. The spirit of the Golden Rule or of win-win is a spirit of morality, of mutual benefit, of fairness for all concerned.

People get in trouble when they say that most of their economic transactions are moral. That means there is something going on that is covert, hidden, secret. People keep a hidden agenda, a secret life, and they justify and rationalize their activities. They tell themselves rational lies so they don't have to adhere to natural laws.

Science without humanity
If science becomes all technique and technology, it quickly degenerates into man against humanity. Technologies come from the paradigms of science. And if there's very little understanding of the higher human purposes that the technology is striving to serve, we becomes victims of our own technocracy. We see otherwise highly educated people climbing the scientific ladder of success, even though it's often missing the rung called humanity and leaning against the wrong wall.

The majority of the scientists who ever lived or living today, and they have brought about a scientific and technological explosion in the world. We may see an evolution, an occasional "revolution" in science, but without humanity we see precious little real human advancement. All the old inequities and injustices are still with us.

Religion without sacrifice
Without sacrifice we may become active in a church but remain inactive in its gospel. There is no real walking with people or going the second mile or trying to deal with our social problems. It takes sacrifice to serve the needs of other people - the sacrifice of our own pride and prejudice, among other things.

For example, I once observed a marriage where there were frequent arguments. One thought came to me : "These two people must have a broken heart and a contrite spirit toward each other or this union will never last." You can't have a oneness, a unity, without humility. Pride and selfishness will destroy the union between man and god, between man and woman, between man and man, between self and self.

Politics without principle
If there is no principle, there is no true north, nothing you can depend upon. The focus on the personality ethic is the instant creation of an image that sells well in the social and economic marketplace.

You see politicians spending millions of dollars to create an image, even though it's superficial, lacking substance, in order to get votes and gain office. And when it works, it leads to a political system operating independently of the natural laws that should govern - that are built into the Declaration of Independence : "We hold these Truths to be self-evident, that all Men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness . . . . "

In the movie The Ten Commandments, Moses says to the pharaoh, "We are to be governed by God's law, not by you." In effect he's saying, "We will not be governed by a person unless that person embodies the law." In the best societies and organizations, natural laws and principles govern - that's the Constitution - and even the top people must bow to the principle. No one is above it.


Credit: This article is excerpts from - "Principle Centered Leadership" by "Stephen R. Covey" from Chapter 7 - Seven Deadly Sins

Learning to live and living to learn

One must learn to manage oneself well before one can manage others well, says R Gopalakrishnan*, executive director, Tata Sons

Experience is a comb nature gives a man after he is bald! But all bald men are not old men. Nani Palkhivala once circulated a quotation about how youth is not a time of life, it is a state of mind. Nobody grows old by merely living a number of years. People grow old by deserting their ideals. Years wrinkle the skin, but giving up enthusiasm wrinkles the soul. There is much research all over the world about leaders who are learning for a lifetime. Such people are focused on the future, not on the past. They are addicted to life, as energised by it as they ever were. They seem to be forever young.

Actress Zohra Sehgal is 92. She says the secrets of her success are "a one-hour physical workout and those explicit scenes in novels." Actor Dev Anand is 80 and confesses that he does not smoke or drink, and believes that the way to be perennially young is to look ahead with excitement, and be alive all the time. Ustad Bismillah Khan is 87 and feels that "music is an ocean and I have barely reached the shore after so many decades. My search is incomplete and that's what keeps me going." Kathak dancer Sitara Devi is 79 and asserts, "I do riyaaz every single day. I am still learning to dance, now Bharata Natyam style."

I wish to share some lessons that I have learnt about staying young and zestful. I do so not merely from the perspective of my experiences so far, but also knowing that several "inexperiences" await me in the future. Sharing may help, it may even be interesting.

Manage yourself
You are defined in others' perception by your body, your mind and your time. All three require managing. It is a huge disadvantage not to be able to do so.
It pays to have a practical attitude about the role of your body. It is not the most essential thing about you, but it is the vehicle which carries what is essential. If you were given a car and told that it would be the only one for the rest of your life, you would take care of it in a certain way. Your body is the only one you'll ever have and you have to work hard to make it run longer and better.

The mind is a bit like a garden. If it isn't fed and cultivated, weeds will take it over. Just like your body would not be in good shape if it was fed only ice-cream, potato chips and hamburgers, you cannot feed your mind only with television, soap operas and Bollywood movies. Indulge your mind in the adventures it has been trained to undertake, do not waste it — read, think, write, do what turns you on in mental calisthenics.

The day has 24 hours for you, and so also for those you work with. Be respectful of your own time, and even more so, of other people's time. Diary and time management is a serious weakness of many top people and the higher the executive, the more deleterious are the effects of poor time management.

So, lesson number one is to manage yourself since nobody else can manage your body, your mind or your time.

Manage your conscience
Life is this great theater where we are all small actors. Ours is a role, cast by a scriptwriter. Our role in the play will for sure get over. That is when we peel off the grease paint, shed our costumes, and go "home to our maker". All the glory, if any, achieved during the drama of life will probably seem much less relevant at that time compared to the magical moment in the play. At that time, we will listen to the voice of silence and our own conscience. Will that be a pleasant voice?

We can make it so. By remembering throughout life what Gandhiji once said to beware of : politics without principles, wealth without work, pleasure without conscience, education without character, commerce without morality, science without humanity and worship without sacrifice.
It is essential to live a life with conscience. That is my second lesson.

Play to win, but with fairness
Life is competitive and, of course, you play to win. But will you do anything to win? Perhaps not. Winning without values provides dubious fulfilment. The leaders who have contributed the most are the ones with universal values — Mahatma Gandhi and Martin Luther King.

Manage your happiness
When I was offered a terrific professional opportunity as chairman of Unilever Arabia in 1990, my wife and I faced a dilemma: how would we cope with the restrictive lifestyle in Jeddah? My mother's advice was insightful and has stayed with me ever since, "If you both have decided to be happy, nobody can stop you. If you have decided to be unhappy, then nobody can help you." We spend our lives as though happiness is a destination and as though we are on a journey towards that destination. In reality, happiness is a companion on the journey. We can work for happiness or with happiness. The choice is ours.

Sir Thomas Lipton said, "There is no greater fun than hard work." You excel in fields that you truly enjoy, you feel happy when you feel stretched to your full potential. Success is only a by-product, not the aim of the act of working.

Life is hard… and not always fair
Scott Peck wrote, "Life is a series of problems. Do you want to moan about them or solve them?" We all meet people who crib about one thing or the other as though it was their birthright not to have those problems. I say, thank God for problems, if there were none, we would not be required, there would be no job for us to do!

As a matter of fact, life is also fun. We can feel the fun only if we see it as fun. I recall a fine movie called Zorba the Greek. It is a story about the relationship between two men, Zorba and the Boss. Boss has looks, intelligence, health, money and education. He is also a good person who is all locked up inside: he doesn't seem to enjoy life. He reads and he thinks, but he doesn't have fun. Then Zorba tells him, "You've got everything, Boss, except one thing — madness. A man needs a little madness or he never does cut the rope and be free." At the end, Zorba teaches Boss to dance, to laugh, and to let go.

My wife has been my Zorba!

Direction is more important than distance
Every golfer tries to drive the ball to a very long distance. In the process, all sorts of mistakes occur because the game involves the masterly co-ordination of several movements simultaneously. The golf coach always advises that direction is more important than distance. So it is with life.

Despite one's best attempts, there will be ups and downs. It is relationships and friendships that enable a person to navigate the choppy waters that the ship of life will encounter. When I was young, there was a memorable film by Frank Capra, starring James Stewart and Dona Reed, and named It's a Wonderful Life. It is about a man who is about to commit suicide because he thinks he is a failure. An angel is sent to rescue him. The bottom line of the film is that 'No man is a failure who has friends'.

Successful people think and radiate success
Attitude is the most important choice we can make. Research from Harvard and several top universities, all bear this out. These studies reveal that up to 85 per cent of our success in life is due to attitude, while only 15 per cent is due to ability! Whether 85:15 is correct or not, one thing is for sure, i.e. attitude is far more important than intelligence, education, special talent or luck. Tim Hansel writes in his book You Gotta Keep Dancin' that pain is inevitable, but misery is optional.

The world will not devote itself to making us happy. We have to form an attitude which enables us to adapt to the world, to think with an open mind and constructively. I learnt that success means doing the best we can with what we have. Success is in the doing, not the getting. Success is in the trying, not the triumph!

Seek out grassroots-level experience
Ardous Huxley wrote, "Experience is not what happens to a man, it is what a man does with what happens to him." So it is essential to seek out experiences at the grassroots-level, particularly early in one's career.

After studying physics and engineering, at an HLL interview for computer traineeship, I was asked whether I would consider marketing instead of computers. I responded negatively. After a couple of comfortable weeks in the swanky head office, I was given a train ticket to Nasik. Would I please meet Mr. Kelkar to whom I would be attached for the next two months? He would teach me to work as a salesman in his territory, which included staying in Kopargaon, Pimpalgaon and other small towns.

I was most upset. In a town called Ozhar, I was moving around from shop to shop with a bullock cart full of soaps and a salesman's folder in my hand. Imagine my embarrassment when an IIT friend appeared in front of me. I could have died a thousand deaths. After this leveling experience, I was less embarrassed to work as a despatch clerk in the company depot and an invoice clerk in the accounts department. Several years later, I realised the value of such grassroots-level experience. It is fantastic. I would advise young people to seek out nail-dirtying, collar-soiling, shoe-wearing tasks. That is how you learn about organisations, about the true nature of work, and the dignity of the many tasks that go into building great enterprises. The lesson is seek out grassroots experiences early in your career.

Learn to listen
We are all trained to speak — at school, at college debates, in tutorial colleges. Nobody teaches us to listen. Come to think about it, how does one train a person to listen? And then, there are two kinds of listening: to the words spoken and to the song behind the words. Most of us have not even learnt the former, let alone the latter.
Doug Ivester lasted only 28 months as CEO of Coke after having developed a successful career for several decades in the same company. Why? His critics thought he did not listen, that he was not sensitive to some important issues like minorities, the adulteration case in Belgium and so on. Eckard Pfeiffer of Compaq was fired by his board. Why? For surrounding himself with yes-men and ignoring those who would speak truths to him.

As a trainee at Hindustan Lever, we would be invited by chairman Prakash Tandon for lunch occasionally. It was a terrifying occasion. One of my trainee colleagues was bright, exuberant and garrulous. The chairman once gently admonished him, "Young man, as you progress in your career, will you promise me that you will listen more than you talk?"

The lesson is to avoid the congenital disability of not listening. Let us all learn to listen.

Deserve before you desire
The Chettiars of Tamil Nadu practiced a successful management development system for centuries. At 10, the youngster joined the business as podiyan (trainee), at 21, he became aduttavan (assistant), at 31, he became pangali (partner) and at 41, he became mudalali (proprietor). They had a system of rigour before reward.

At one stage of my career, I was appointed as the brand manager for Lifebuoy and Pears soap, the company's most popular-priced and most premium soaps. And what was a brand manager? It is a mini-businessman responsible for the production, sales and profits of the brand, accountable for its long-term growth, etc. I had read those statements, I believed them and here I was, at 27, "in charge of everything". But very soon, I found I could not move a pin without checking with my seniors. I expressed my frustration to the marketing director and gently asked whether I could not be given total charge. He smiled benignly and said, "The perception and reality are both right. You will get total charge when you know more about the brand than anyone else in this company — about its formulation, the raw materials, the production costs, the consumer's perception, the distribution and so on. How long do you think that it will take?"
"Maybe, 10years," I replied, "and I don't expect to be the Lifebuoy and Pears Brand Manager for so long!" And then suddenly, the lesson was clear. I was desiring total control, long before I deserved it. This happens to us all the time — in terms of responsibilities, in terms of postings and promotions, it happens all the time that there is a gap between our perception of what we deserve and the reality of what we get. It helps to deserve before we desire.

When you are older, you can and should be different from my generation. Ours is a great and wonderful country, and realizing her true potential in the global arena depends ever so much on the quality and persistence of our young people. Good luck in your journey, my young friends, and God be with you and our beloved Nation.

*Speech by R. Gopalakrishnan, executive director, Tata Sons, at the HR Summit — Lal Bahadur Shastri Institute of Management, New Delhi, on October 11, 2003.